The Bling’s the Thing: Panini America’s New Football Set Sparkles with Diamonds, Gold
December 05, 2011

Traditionally speaking, sports trading card production during the last 100 years or so has required – almost exclusively — two fundamental resources: Ink and paper. Leave it to Panini America to throw tradition for a loop by introducing two more precious materials to the manufacturing mix: Diamonds and gold.

Indeed, when the company’s new 2011 Gold Standard Football set releases to the masses next week (in packaging designed to resemble gold bars, no less), it will include a limited number of special trading cards embedded with real diamonds and pieces of real 14-karat gold.

Read more: The Official Blog of Panini America

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