Three hundred characters, including spaces. That’s not a lot of room to sum up the entire career – much less even one meaningful highlight from the career — of a professional athlete. In fact, by the time you get to the good part, you’re out of room. So how does the Panini America editorial team do it?
For the record, the above passage includes 304 characters with spaces. So I failed, by four measly characters, my assignment this morning – which makes what the Panini America Editorial Department does on a daily basis even more impressive. What follows is a unique perspective on the art – and it is an art – of writing cardback copy, compliments of the best copywriters in the industry.
Read more: The Official Blog of Panini America