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Panini America Product Development Director Karvin Cheung just left the marketing office. But before he did, I asked him for a quick assessment of 2011-12 Panini Contenders Hockey, the collecting flagship that will return for its second NHL season on February 15.
Cheung’s first take, without missing a beat or a sip of his coffee: “It’s all about the content. This set has unique content that has never been seen before in a Contenders product, including booklet cards seeded one per case.” But as you’re about to find out, those booklet cards are just the tip of the ice rink.
Read more: The Official Blog of Panini America
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