In case you haven’t heard, Black Friday is coming — and Panini America is ready. For the better part of three solid months, company officials have been feverishly preparing to turn the nation’s single biggest shopping day of the year into a bona fide collecting, holiday, too.
Beginning next Friday at hundreds of hobby shops across the country, the innovative Panini America Black Friday wrapper-redemption program kicks off, striving to bring the company’s National Sports Collectors Convention-level excitement into your local hobby shop. And judging by the favorable responses to the previews we’ve provided so far, collectors can’t wait.
Read more: The Official Blog of Panini America