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More than a month since the product released, 2010-11 Gold Standard Basketball continues to leave its precious-metal mark all over the world.
The first buzz was created in Taiwan with the uncovering the of the product’s first Golden Ticket. In the weeks since, the product’s 14-karat gold Solid Gold insert cards — popping up in places as far away as Paris, France and Victoria, Australia — have created a frenzy that rivals that surrounding their predecessors in Playoff Contenders Football and Hockey.
Read more: The Official Blog of Panini America
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