In this history-making season of hockey firsts for Panini America, perhaps no other product on the release calendar has received as much pre-release anticipation as 2010-11 Contenders. It's a product with a proud, universally embraced lineage in the other sports that most hockey collectors hoped - with crossed fingers - would make its way to the ice. In late March, it will. "Hockey collectors tend to be pretty narrowly focused on our own stuff - most of us collect hockey and nothing else - but every now and then, we'll run across a chase set or a brand from another sport that makes us wonder what it would be like to see something similar in hockey," says Al Muir, Panini America's Hockey Brand Manager. "I always felt that way about Contenders. I mean, it's an instantly identifiable brand - nothing else looks quite like it - and I think that will make it compelling to hockey collectors who are looking for something unique to pursue. Add that to the brand's legacy of value thanks to the Rookie Tickets subset and it was the most obvious choice from Panini's stable of brands to make the transition to hockey."
Continued at: The Knight's Lance. Click here to read more.