Panini Basketball Packs to Be Available at More Than 100 U.S. Stores
ARLINGTON, Texas (Dec. 21, 2010) - Just in time for last minute holiday shopping, Panini America officially licensed NBA trading cards - the ideal stocking stuffer - will take center stage at more than 100 Kids Foot Locker stores around the country.
Kids Foot Locker shoppers who spend $20 on NBA-licensed merchandise will receive an exclusive gift with that purchase: A six-card pack of 2010-11 Panini Rookies & Stars cards featuring Kobe Bryant, John Wall, Rajon Rondo, Derrick Rose, Evan Turner and Wesley Johnson (while supplies last).
The promotion - being conducted at 110 Kids Foot Locker locations scattered across 25 states and Puerto Rico - will also include special gravity-feed displays of 2010-11 Panini Rookies & Stars Basketball packs and store-front signage starring exclusive Panini spokesman Kobe Bryant.
"We're thrilled to be able to partner with Kids Foot Locker to help promote, grow and strengthen the hobby of basketball-card collecting in this country," says Jason Howarth, Panini America vice president of marketing. "This promotion represents a tremendous opportunity to turn passionate NBA fans into passionate NBA collectors."
Added Lisa Goldberg, the NBA's vice president of licensing: "This truly is a unique opportunity to introduce the timeless hobby of collecting basketball cards to countless new fans. This promotion can pay dividends for the entire sports-card category for years to come."
The Panini Group, established almost 50 years ago in Modena, Italy and has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectables and is fast becoming the most significant Publisher of Collectables in the U.S. with official licenses for NBA, NFL, NHL, FIFA, Disney, DreamWorks, Warner Bros. and other key properties from many other licensors. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net or www.paninigroup.com. You can also follow Panini America on social media platforms Facebook, Twitter and on YouTube.