CONTINUES SUCCESSFUL NEWSPAPER PROMOTION CAMPAIGN WITH MONTREAL GAZETTE NHL STICKER INSERTIONS
On the heels of a successful inaugural newspaper promotion with The Boston Globe, Panini America (www.paniniamerica.net), the leading global publisher of sports and entertainment collectibles and an NHL licensee, has begun an NHL sticker promotion with the Montreal Gazette.
137,000 official Panini NHL sticker albums and a sticker sheet were inserted into last Saturday’s Montreal Gazette, and for the next two weeks, 137,000 free Panini sticker sheets will be inserted into the Saturday paper. Two limited edition stickers, printed exclusively for the Montreal Gazette promotion, will appear during select weeks. The stickers, which are not available at retail outlets, will showcase top rookie draft picks, and former Canadian National Juniors players, Taylor Hall of the Edmonton Oilers and Tyler Seguin of the Boston Bruins.
In conjunction with the limited edition sticker promotion, the Montreal Gazette is hosting a trivia contest for collectors via their website. Fifty winners will receive a complete Panini NHL sticker album, featuring players from all thirty NHL teams, in time for the holidays.
The Montreal Gazette sticker promotion will include:
"After the success of our campaign to introduce the first officially licensed NFL sticker collection with The Boston Globe, we saw an opportunity to expand our efforts to the NHL," said Panini America CEO Mark Warsop. "The Montreal Gazette has proved to be another important media outlet to deliver our sticker albums in to the hands of Canadian collectors, and we are excited to partner with the Gazette on what we hope will be a successful promotion for both the newspaper and the sticker collection."