Panini To Present Hall Of Fame With The World's Largest Trading Card
SPRINGFIELD, Mass. (March 11, 2010) - Panini America (www.paniniamerica.net), a subsidiary of The Panini Group, the leading global publisher of sports and entertainment collectables will bring Basketball Legends and the Adrenalyn Tour to the Naismith Memorial Basketball Hall of Fame this weekend (March 13-14) for basketball skills activities, games and giveaways. In addition, Panini will present the Basketball Hall of Fame with the World's Largest Signed Game-Used Jersey Card, which was authenticated by Guinness at the NBA All-Star Game in Dallas. The life-size card of Kobe Bryant which includes a 15-inch-by-15-inch swatch of an official jersey he wore in a game and was autographed by him measured 7-feet high by 4-feet, 11inches wide and will be on display at the Hall of Fame.
Panini Adrenalyn Weekend festivities will include:
"The Basketball Hall of Fame is pleased to welcome Panini America and the Adrenalyn Tour to Springfield, Massachusetts, the city where basketball was invented," said John L. Doleva, President and CEO of the Naismith Memorial Basketball Hall of Fame. "The weekend of March 13-14 will be a terrific time to visit the Basketball Hall of Fame as the Adrenalyn Tour makes its only stop in New England. I'd like to thank Panini America for its very active role as a new, multi-year marketing partner of the Basketball Hall of Fame and we look forward to an exciting weekend of basketball activities."
The Basketball Hall of Fame is one of the stops on the Panini Adrenalyn Tour, a 13-city tour that includes a Tour Bus featuring images of Carmelo Anthony, Chris Bosh, Kobe Bryant, Tyreke Evans, Brandon Jennings and Dirk Nowitzki.
"We are excited to present the Naismith Memorial Basketball Hall of Fame with the World's Largest Signed Game-Used Jersey Card to be put on display and we look forward to a great weekend of basketball festivities," said Scott Prusha, Marketing Manager for Panini America.
Adrenalyn is an interactive trading card game, geared to children ages 6 to 11, that brings together the excitement of the NBA with the thrill of collecting a 450-card set featuring NBA stars Carmelo Anthony, Kobe Bryant, LeBron James, Dirk Nowitzki, Dwyane Wade, among many others.
The front of each Adrenalyn card features an offensive, defensive, and overall rating so kids can play the game using the Adrenalyn game board. The unique authorization code on the back of each card allows kids to upload their cards online to a virtual collector's album and play the game at www.paniniadrenalyn.com, a safe and secure site. Adrenalyn cards, collector's kits and starter sets are available at all major retail stores including Wal-Mart, Target, Toys "R" Us, Kmart, The Dollar Store and Miami Hoops Gear, and online at NBAStore.com and at the NBA Store in New York City.
Panini will distribute four million Adrenalyn trading card packs and 2.5 million game boards to introduce the interactive game to kids across the country throughout the remainder of the NBA season. Distribution will take place through a multifaceted program that includes newspaper insert activations, Adrenalyn Nights at NBA games and a multi-city Adrenalyn Tour that will visit retail locations, high-traffic areas, NBA arenas and youth sports organizations. An integrated advertising campaign geared toward kids, which will include TV, print, radio, online and viral campaigns featuring NBA All-Star Kobe Bryant, will support the Adrenalyn product.
About the Naismith Memorial Basketball Hall of Fame:
Located in Springfield, Massachusetts, the birthplace of basketball, the Naismith Memorial Basketball Hall of Fame promotes and preserves the game of basketball at every level - professional, collegiate, men and women. For more information on this event and other upcoming activities, please visit our website at www.hoophall.com or call 1-877-4-HOOPLA.