DALLAS, TX (Feb. 13, 2010) - A giant trading card of Los Angeles Lakers All-Star Kobe Bryant unveiled today by Panini America set the Guinness Record for World's Largest Signed Game-Used Jersey Card. Bryant was at the NBA All-Star Jam Session to autograph the card, which includes a 15-inch-by-15-inch swatch of an official jersey he wore in a game. The card measured 7-feet high by 4-feet, 11-inches wide.
Panini America, (www.paniniamerica.net), a subsidiary of The Panini Group, the leading global publisher of sports and entertainment collectables, is the exclusive trading card partner of the NBA. This week Panini launched Adrenalyn with a national mobile tour that starts in Dallas during All-Star festivities.
Adrenalyn is an interactive trading card game, geared to children ages 6 to 11, that brings together the excitement of the NBA with the thrill of collecting a 450-card set featuring NBA stars Carmelo Anthony, Kobe Bryant, LeBron James, Dirk Nowitzki, Dwyane Wade and NBA rookies Tyreke Evans, Blake Griffin, and Brandon Jennings, among many others.
The front of each Adrenalyn card features an offensive, defensive, and overall rating so kids can play the game using the Adrenalyn game board. The unique authorization code on the back of each card allows kids to upload their cards online to a virtual collector's album and play the game at www.paniniadrenalyn.com, a safe and secure site. Adrenalyn cards, collector's kits and starter sets are available at all major retail stores including Wal-Mart, Target, Toys "R" Us, Kmart, and The Dollar Store, and online at NBAStore.com and at the NBA Store in New York City.