In January 2009, the National Basketball Association announced that Italian manufacturer, Panini would become its exclusive trading card partner beginning with the 2009-10 season. Ever since that announcement, collectors have been anxiously anticipating the company's inaugural release.
Well, the wait is finally over ...
Fresh off the heels of signing NBA superstar Kobe Bryant, to an exclusive autograph and memorabilia contract, Panini America, Inc. began shipping its first NBA product, 2009-10 Panini Prestige Basketball late last week in preparation of its official Wednesday, October 7 release date.
A closer look at Prestige:
Each 8-card pack of Prestige Basketball retails for $4, with hobby boxes containing two autographs and two memorabilia cards, on average.