Panini America Provides Detailed First Look at 2018 Prime NASCAR Racing (Gallery)
September 11, 2018

Panini America’s Prime Hockey brand made an instant impact with collectors when it first debuted as a memorabilia-based masterpiece during the 2011-12 season. The product raised eyebrows and dropped jaws immediately based almost entirely upon an unparalleled memorabilia roster that helped deliver some of the most unique trading cards ever manufactured. The autograph lineup was pretty spectacular, too. That auspicious beginning paved the way for successful mainstream Prime Hockey releases in 2012-13 and 2013-14. And then . . . it was gone.

But after more than three years away, Prime is back and it’s unlike any Prime you’ve ever seen — because it’s honoring the superstars of NASCAR. Set to arrive in hobby shops across North America in mid-November, each hobby box of 2018 Prime NASCAR Racing (seven cards per box, eight boxes per case) will deliver, on average, three autographs, three memorabilia cards and one base or parallel card.

Read more: The Official Blog of Panini America