If you believe in that whole “seven-year itch” theory as it relates to relationships, well, we have good news: The supposed urge to bail out after that many years together shows absolutely no signs of holding true when it comes to Panini America’s vaunted Prizm Football franchise. Indeed, as the product prepares to launch its seventh annual edition in late October, collectors seem just as in love with the product now as they were during that historic first release of 2012.
Of course, a lot has changed in the six years since. The Optichrome technology looks better than ever. So many more parallels have been added to the rainbow chase. Creative inserts have been designed specifically to take advantage of the Prizm finish. So as Panini America Product Development officials prepare 2018 Prizm Football for release, you can bet they’re equipping it with enough new tweaks to keep the relationship with collectors exciting.
Read more: The Official Blog of Panini America