THOUSAND OAKS, Calif. — Panini America made the most of Saturday’s 2018 NFLPA Rookie Premiere by capturing the compelling content (autographs, memorabilia, photography, video and more) that will drive the company’s NFL trading card products for the rest of 2018 and beyond. But the company used its Panini Instant platform to once again deliver innovation to one of the most important events of the year: Real-time Panini Instant Rookie Cards featuring the 40 rookies in attendance in their NFL uniforms for the first time.
One by one, players made their way to the Panini Instant station inside the sun-soaked-but-breezy William Rolland Stadium on the campus of California Lutheran University to pose for their Instant imagery. Within minutes, photos were shot, designs were completed and cards were available on the Panini Instant platform.
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