LOS ANGELES — Panini America made the most of yesterday’s 2017 NFLPA Rookie Premiere by capturing the compelling content (autographs, memorabilia, photography, video and more) that will drive the company’s NFL trading card products for the rest of 2017 and beyond. But the company used its Panini Instant platform to deliver a new innovation to one of the most important events of the year: Real-time Panini Instant cards featuring, for the first time, the 37 rookies in attendance in their NFL uniforms.
One by one, players made their way to the Panini Instant station on a sun-baked (but otherwise pristine) Los Angeles Memorial Coliseum field to pose for their Instant imagery. Within minutes, photos were shot, designs were completed and cards were available on the Panini Instant platform.
Read more: The Official Blog of Panini America