Donruss officials recently announced they will be expanding their string of non-traditional trading card products and producing the industry's first mixed martial arts ("MMA") cards.
With the release of Donruss Americana II, Ring Kings will feature some of the top names of MMA, a cultural phenomenon that has supplanted boxing as the combat sport of choice for most fans. Headlining the insert will be such notable names as former UFC Heavyweight champion Randy Couture, UFC Welterweight champion Matt Serra and former UFC Welterweight champion Georges St.-Pierre. Other slated to appear include Rich Franklin, Forrest Griffin, Dan Henderson, Houston Alexander and WEC Featherweight champion Urijah Faber.
"Everyone in Ring Kings represents one of the fastest-rising superstars in the world of sports based on the country's overwhelming fascination with mixed martial arts," says Donruss' Scott Prusha. "We're thrilled to be able to create what, for most of these guys, will be their first trading cards and autograph cards; and we're truly excited about the future possibilities."
Donruss will be producing promotional cards of some of the fighters that will be distributed as early as April, including some autograph and memorabilia cards. Donruss also has plans to sample Ring Kings early this spring at a few mixed marital arts events throughout the country before unveiling the actual set in this summer's release of Americana II.