In just its second year, National Treasures has become one of the most anticipated, high-end releases in the industry. The inaugural launch took home the equivalent to the MVP and Rookie Of the Year Honors, when collectors voted the program both Product of the Year and New Product of the Year (to see a full list of 2006 awards, click http://www.donruss.com/dspNewsDetail.cfm?nid=149).
So what do you do for an encore you might ask? Bring back one of the most popular inserts in hobby history...
2007 Playoff National Treasures will feature the return of Pen Pals, the popular insert that made its debut in 1998. Donruss blew the doors off in 2000 Donruss Preferred, creating what many in the industry believe is the holy grail of autograph cards - the quad signed Brett Favre/Peyton Manning/Dan Marino/John Elway.
This year, Donruss will bring back the popular on-card auto's with dual, triple and even quad versions of the hottest rookies from this year's draft class.
"We knew we could not just sit on the success that Treasures had in '06," said Senior Football Brand Manager Ben Ecklar. "We listened to collectors request for more on-card autographs and felt this was one of the most popular on-card inserts we have ever created."
Fourteen cards will find their way into packs of '07 National Treasures, with the top single being a quad signed card of Brady Quinn, JaMarcus Russell, Calvin Johnson and Adrian Peterson.
"With the popularity and value these singles have on the secondary market, it made perfect sense for Pen Pals to make their return here in Treasures," adds Ecklar.
The Set will include the following cards:
PP-PL - Adrian Peterson/Marshawn Lynch/30
PP-RQ - JaMarcus Russell/Brady Quinn/30
PP-GG - Ted Ginn Jr./Anthony Gonzalez/30
PP-JM - Calvin Johnson/Robert Meachem/29
PP-JO - Calvin Johnson/Greg Olsen/30
PP-SP - Troy Smith/Antonio Pittman/30
PP-JS - Dwayne Jarrett/Steve Smith/30
PP-BD - Dwayne Bowe/Craig "Buster" Davis/30
PP-RQS - JaMarcus Russell/Brady Quinn/Drew Stanton/12
PP-RBD - JaMarcus Russell/Dwayne Bowe/Craig "Buster" Davis/12
PP-RPJQ - JaMarcus Russell/Adrian Peterson/Calvin Johnson/Brady Quinn/12
PP-SPGG - Troy Smith/Antonio Pittman/Ted Ginn Jr./Anthony Gonzalez/12
PP-LPHI - Brain Leonard/Antonio Pittman/Tony Hunt/Kenny Irons/12
PP-JMBJ - Calvin Johnson/Robert Meachem/Dwayne Bowe/Dwayne Jarrett/12