If the country’s finest sellers of bad ties, “World’s Greatest Dad” coffee mugs and designer boxers have experienced a significant slump in the last few years (especially in the country’s hottest collecting markets), well, we apologize. Indeed, since bursting onto the scene in the summer of 2012, Panini America’s annual Father’s Day hobby shop promotion has fundamentally altered the way kids and their moms shop for Dad on his special day.
With the bold introduction two years ago of a wrapper-redemption program intended to replicate the wild success of the company’s Black Friday promotion, Panini America officials transformed Father’s Day — traditionally a sleepy Sunday afternoon in most of America’s hobby shops — into a bona fide collecting holiday. Along the way, the program has strengthened the unique family bond that collecting creates between a father and his children.
Read more: The Official Blog of Panini America