There’s anecdotal evidence all around us that speaks eloquent volumes about the surging phenomenon that is Panini America’s 2014 FIFA World Cup Brazil™ Prizm trading card set. After just six days on the U.S. market, the product already ranks as perhaps the most successful release of the year. But when you get past all the feel-good social media buzz and start exploring cold, hard sales numbers, you realize something quite extraordinary: 2014 FIFA World Cup Brazil™ Prizm is not as hot as we think it is. It’s hotter. Way, way hotter.
In the last few days, four key autographed cards from the set have sold on eBay for $1,000 or more. Those are landmark cards, mind you, that began as random inserts inside $5 packs. Four more autographed cards from the product have sold for $720 or more. In fact, after spending some quality time this morning on eBay and Terapeak.com researching seemingly every last realized sale price so far — and we were absolutely blown away by what we learned.
Read more: The Official Blog of Panini America