During a sun-soaked weekend at L.A. Live in the shadows of the Staples Center in Los Angeles, Panini America, with a few titanic assists from soccer legends Cobi Jones and Claudio Suarez, launched its three-month mobile tour in support of the 2014 FIFA World Cup Sticker Collection. On a weekend full of fun and firsts, Panini America officials engaged thousands of World Cup fans with interactive games, face time with the aforementioned World Cup legends and a grand unveiling of the company’s instant-classic World Cup van.
Everyone who stopped by the sprawling — and unmistakably “Panini” — L.A. Live setup received a free 2014 FIFA World Cup Sticker Album and a free customized sticker sheet. Fans who were crafty or lucky enough to score a goal on the huge Panini inflatable also walked away with a sweet Panini World Cup T-shirt.
Read more: The Official Blog of Panini America