Panini America Hockey Brand Manager Chris Barr was at it again last week, dispensing drool and generating hype during another riveting Twitter takeover of the Panini America account, this time during packout 2013-14 Crown Royale Hockey. Although the product doesn’t release until next Wednesday, Barr provided enough live-from-the-production-line sneak peeks to keep the hockey Twitterverse buzzing at least until then.
From first looks at such brand staples as Rookie Silhouettes and Panini’s Choice Awards to a regal selection of memorabilia cards, Barr provided glimpses of just about everything 2013-14 Crown Royale Hockey has to offer. Some of the highlights . . .
Read more: The Official Blog of Panini America