Not to belabor the point here, but if you’re not following the Panini America Twitter account, you missed out on another golden sneak-peek opportunity yesterday, this time during the packout process for 2013-14 Totally Certified Hockey. Panini America NHL Brand Manager Chris Barr took command of the company Twitter handle for most of Wednesday morning, and then took followers right to the front of the production line to see what he saw.
What he saw was the history-making first glimpses of the inaugural Totally Certified Hockey release, which delivers a distinctly Totally Certified feel while also introducing several juicy new tweaks to the brand. The product’s trademark microetching is on mesmerizing display, but the addition of rainbow holographic foil to some of the rarer cards makes for a truly spectacular new creation. The Clear Cloth acetate-meets-memorabilia creation is also a stunning new addition.
Read more: The Official Blog of Panini America