Exactly one year ago today, Panini America officials launched the #PaniniWildCard Twitter promotion as a way to celebrate the excitement of the NFL playoffs while rewarding loyal fans with free boxes of trading cards. In the 12 months since, #PaniniWildCard has become an undeniable Twitter sensation, enriching the real-time playoff experiences for fans and collectors of the NFL, NBA, NHL and more.
#PaniniWildCard has generated, among other things, some of the most creative images ever Tweeted, more than 300 free prizes, and unrivaled social-media buzz. Well, we say all of that to say this: #PaniniWildCard is returning to where it all began this weekend to honor the kickoff of the 2013 NFL playoffs.
Read more: The Official Blog of Panini America