Over the course of two QC-filled days earlier this week, Panini America NHL brand developers Karvin Cheung and Chris Barr took turns hijacking the company Twitter account to bring collectors behind the scenes at packout for 2013-14 Select Hockey, easily one of the most anticipated new hockey releases of the year. What they shared during that process — including the first autograph RCs and autograph memorabilia RCs of the newest, hottest #PaniniDoubleRookieClass headliners — kept the Twitterverse buzzing for hours.
Tweet by Tweet, Cheung and Barr revealed breathtaking glimpses of the greatness to come when 2013-14 Select Hockey releases next week just in time for the 2013 Toronto Fall Expo. For example . . .
Read more: The Official Blog of Panini America