Donruss Rocks Kids Mall Tour
August 16, 2007

ARLINGTON - While the Eighth Annual "It's Kids Time Xtreme"® Mall Tour might be about half over, the event has been a tremendous success. The 2-day event is filled with family fun, prizes, exciting interactive games, live music concerts, cellular demonstrations, sports clinics and Q & A sessions, nutritional and safety clinics, as well as many free give-always.

For the past four years, Donruss has been on tour introducing young collectors to the joy of trading cards.

"Every week we get a recap of the tour and they say the Donruss booth is the most popular," says Donruss Marketing Director Scott Prusha. "The NFL is tremendously popular with these young kids and we've heard it's a feeding frenzy at each stop with kids trying to get our NFL trading cards."

As the sponsor of the interactive football portion of the tour, Donruss awards packs of cards to kids who demonstrate their football knowledge at the Trivia Game Booth or display their arm strength at the Quarterback Football Toss. Donruss also has a booth set-up where kids and stop by and pick up cards of their favorite players.

"This is the best kids' mall tour," says Debbie Levine, SPP Kids Mall Tour Director. "We feel very good about bringing positive and interactive messages to families. "It's Kids Time Xtreme"® is a nationally recognized leader in interactive sports and academic clinics. The Tour also provides malls with a very strong anchor for their Kid's Fest initiatives and with key weekends throughout the year."

Here's a look at the remaining show stops:

August 25-26 Houston, Tx - Woodlands
September 8 Dallas, Texas - Stonebriar
September 29 Mall of America, Minnesota - Mega Event
October 6-7 Boston, Massachusetts - Natick
October 20-21 Philadelphia, Pennsylvania - Neshaminy Mall
November 3-4 New York, New York - Staten Island Mall
November 17-18 Atlanta, Georgia - Perimeter Mall
December 1 Niles, Illinois - Golf Mill - Mega Event
February '08 Super Bowl Weekend - Mega Event - TBD

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