Q&A: Panini America Executive Addresses Elimination of Retail MAPP Pricing Policy
January 25, 2013

During two days worth of intensive, impassioned and productive distributor meetings at company headquarters earlier this week, Panini America Vice President of Sales, D.J. Kazmierczak, announced that the company would no longer require hobby shops to adhere to a previously instated minimum advertised pricing policy (MAPP) on its products. The policy change is effective with the February 27 release of 2012 National Treasures Baseball and includes products currently being solicited.

The announcement reinforces a philosophical shift in the company’s sales efforts and is intended to give Panini America’s content-rich products a faster start immediately upon release. Today, Kazmierczak elaborated on the decision.

Read more: The Official Blog of Panini America

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