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Want to know who gets more excited than Panini America and NFL collectors about NFL Rookie performances each week during the season? Pepsi with its NFL Rookie of the Week initiative. And for the last 17 weeks, Panini America and Pepsi have worked together to promote Pepsi Rookie of the Week voting and Panini America NFL Rookie trading cards.
The payoff for collectors and NFL fans everywhere has been some pretty sweet virtual cards highlighted on NFL.com each week in a special Pepsi Rookie of the Week gallery, across social media platforms and the NFL.com rookies voting page. But now the stakes have been raised. The 17 weekly winners have been whittled down to the five most impressive rookie performers who will now vie for 2012 Pepsi NFL Rookie of the Year honors.
Read more: The Official Blog of Panini America
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