May 23, 2007 - Arlington - In 2007, Sports Profiles Plus will once again travel the country with the Seventh Annual It's Kids Time Xtreme Mall Tour. For over three years, Donruss has been on tour introducing young collectors to the joy of trading cards. This year Donruss Trading Card Company will again serve as the exclusive sponsor for the football portion of the tour.
Each weekend-long event is filled with family fun, interactive games, live music, nutritional information, safety clinics and sports.
"For the past few years, this has served as a great opportunity for us to introduce kids to football through trading cards," says Donruss/Playoff Vice President Mike Anderson. "We're excited to be part of this ongoing tradition again in 2007."
As the sponsor of the interactive football portion of the tour, Donruss will be awarding packs of trading cards to kids in a Trivia Game and to those that participate in the Quarterback Football Toss. Donruss will also be handing out packs of trading cards at their booth.
"This is the best Kids Mall Tour," says Debbie Levine, Mall Tour Marketing Director. "We feel very good about bringing positive and interactive messages to families. It's Kids Time Xtreme is a nationally recognized leader in interactive sports and academic clients. The Tour also provides malls with a very strong anchor for their Kid's Fest initiatives and key weekends throughout the year."
Donruss will partner with the Kids Time Xtreme Mall Tour for 26 shows starting in July. For more information on this event, please visit www.sppkids.com/malltour/.