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Last year, Panini America sent shock waves reverberating throughout the collectibles industry with a Black Friday national wrapper redemption promotion that not only made local hobby shops a post-Thanksgiving shopping destination for perhaps the first time ever, it also generated in excess of $1.5 million in incremental revenue according to Industry Summit officials.
What’s more, it introduced some of last season’s most in-demand and valuable trading cards through a Black Friday-exclusive trading card set delivered via black-foiled two-card packs that kept collectors from coast to coast buzzing well into the new year.
Read more: The Official Blog of Panini America
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