How cool was the knight-crested, Red Wings-inspired Panini America hockey jersey we had specially made for the legendary Gordie Howe to wear at our booth during the 2012 NHL All-Star Game in Ottawa last season? So cool that Howe himself wanted to keep it.
Luckily for us, we had a second one made just for him to keep. As for the one Howe wore to announce his new relationship with Panini America . . . and to sign autographs shortly thereafter . . . and to rub elbows with NHL commissioner Gary Bettman not long after that (all inside the Panini America booth), well, we had other plans for that one.
Read more: The Official Blog of Panini America