Playoff National Treasures Picked as Product of the Year, Best New Product
March 22, 2007


Playoff National Treasures Picked as Product of the Year, Best New Product
- Arlington-based Donruss Playoff captures Best of 2006 Awards -

DALLAS (March 22, 2007) --- Beckett Football, the leader in sports collectibles, announced that Donruss Playoff won Product of the Year for the third year in row. The "Best of 2006" awards in the Readers' Choice designation were chosen by readers of both the print and online editions of Beckett Football. Thousands of votes were cast during the month of February. The Editors' Choice designation was chosen by the magazine and price guide editors.

"For years Donruss Playoff has done a phenomenal job delivering rare retired player memorabilia cards to the hobby, but what we saw in Playoff National Treasures blew us away," says Beckett Football editor David Lee. "With memorabilia and/or autographs from just about every vintage player that matters, National Treasures is the most comprehensive retired player product ever produced, and it shows with the awards it claimed. Congratulations to Donruss Playoff on a well-deserved Readers' Choice Product of the Year Award."

Beckett Football Best of 2006 Awards: Donruss Playoff

2006 Product of the Year
Readers' Choice: Playoff National Treasures

Best New Product for 2006
Readers' Choice: Playoff National Treasures
Beckett Editors' Choice: Playoff National Treasures

Best Autograph Insert Set
Readers' Choice: Playoff National Treasures Historical Cuts
Beckett Editors' Choice: Playoff National Treasures Historical Cuts

Best Memorabilia Insert Set
Readers' Choice: Leaf Limited Lettermen
Beckett Editors' Choice: Playoff National Treasures Timeline

Best Donruss Playoff Product
Readers' Choice: Playoff National Treasures
Beckett Editors' Choice: Playoff National Treasures

Best Rookie Subset – Donruss Playoff: Donruss Threads Rookie Class Autographs

"It's a tremendous honor since these awards are voted on by collectors," said Donruss/Playoff Football Brand Manager Ben Ecklar. "We spent over a year producing National Treasures, making sure that every aspect of the product delivered value. We've already started on '07 and collectors are going to be pleasantly surprised with what we have in store to raise the bar even higher."

Donruss Playoff has won the award three years in a row. The 2004 Product of the Year was Playoff Contenders and the 2005 Product of the Year was Leaf Limited.

ABOUT BECKETT MEDIA

Based in Dallas, Beckett Media LP, an Apprise Media company, is the leading publisher of sports and specialty market collectible products in the U.S. Beckett operates Beckett.com (www.beckett.com) and is the premier publisher of monthly sports and entertainment collectibles magazines. Beckett, considered the world's most trusted source in collecting, currently publishes 17 magazines.

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