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The National Basketball Association and the Panini Group – the world’s largest sports and entertainment collectibles company — today announced an extension of their partnership through a new multiyear agreement. Under the terms of the new agreement, Panini will continue to be the exclusive trading card and sticker partner for the NBA globally, expanding its current development and distribution of trading cards and products worldwide, with a particular focus on China.
The relationship will be managed by the Panini Group’s U.S. subsidiary, Panini America.
Read more: The Official Blog of Panini America
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