I have a confession to make: When I first laid eyes on the overwhelmingly unique Prime Ties insert cards from the new 2011-12 Prime Hockey, I was speechless, my tongue tied and twisted in knots like the laces I was looking at. That was two weeks ago, during the quality-control process for the ballyhooed product.
Here’s what I wrote at the time right here on The Knight’s Lance about the revolutionary memorabilia cards featuring game- and event-worn jersey lace-ups: “Words alone can’t do these gems justice. Simply, these are some of the coolest hockey cards I’ve ever seen. Here’s betting you’ll agree. Obviously, these ties to die for won’t fit in a Prime box; but they are ready to go and will be issued via redemption cards as soon as they’re entered into the Panini America redemption system.”
Read more: The Official Blog of Panini America