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Every year in conjunction with the NBA Rookie Photo Shoot, Panini America officials work closely with the future NBA stars in attendance to produce a comprehensive Video News Release (or “VNR” as it’s known in mainstream media circles) chronicling the day’s events. Tuesday’s jam-packed 2012 edition was no different.
Following a day full of filming exclusive interviews, trick shots and even a few funny vocal performances, the Panini America VNR crew kicked it onto overdrive to cut down hours worth of footage into one 28-minute recap including compelling bits and pieces from all 39 rookies. Once the final cut of the VNR was approved by the NBA early Wednesday morning, it was distributed via satellite to any media outlets who wanted to use it.
Read more: The Official Blog of Panini America
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