Donruss Playoff Releases National Treasures...
January 10, 2007

Arlington, Texas (January 10, 2007) – Donruss Playoff announced today the release of their final program of the '06 football season, 2006 Playoff National Treasures. The most spectacular football offering the industry has seen to date, National Treasures is unparalleled in content and history for football fans. The ground-breaking program will highlight the historic 2006 National Football League rookie class and combine it with legendary NFL immortals and historic national figures. Donruss Playoff is no stranger to setting the standard in the industry. During 2003 and 2004, Donruss Playoff made headlines by introducing the industry to the first super high-end programs with Donruss Timeless Treasures and Playoff Prime Cuts. So it was no surprise that they would eventually redefine the way that super-premium products were produced and the idea of National Treasures was born.

"We spent over a year designing this program," said Donruss Playoff Senior Football Brand Manager Ben Ecklar. "Everything had to be just right before National Treasures was ready for release."

Playoff National Treasures Football will deliver more quality hits per box than any super high-end program has to date. National Treasures will come in a unique, wooden box with each containing seven cards. Each wooden box will be packaged with six autograph or memorabilia cards and one common or parallel.

"We listened to the feedback and knew that to make this work, we had to have an emphasis on high-end autographs," adds Ecklar. "We guarantee that at least three of the cards in the box will come autographed by these historical figures or the top past and present NFL players."

Donruss Playoff exhausted all sources and spent countless hours acquiring and authenticating the most significant group of cut signatures ever assembled. The program will include signatures from historic figures such as Thomas Edison and Mother Teresa, as well as early presidents such as Thomas Jefferson and James Madison. Collectors can also find rare autographs of Hall of Famers like Walter Payton, Johnny Unitas and the first autograph/memorabilia cards of legend Otto Graham. This group of deceased Hall of Famers, historical figures and presidents will all be delivered in one product. National Treasures will also feature more unique game-used cards and more high-end autographs than any program has in history.

Collectors will have the chance to pull incredible cards from set such as:

Prime Materials NFL Logos Signatures: Featuring the desirable NFL shield swatches combined with signatures from the game's top stars serial-numbered to 1.

Rookie Signatures Combo Materials: Featuring actual game-used materials from some of the top rookies in the 2006 draft class, this insert delivers two prime swatches with an autograph, each serial-numbered to 99 or less.

NFL Rookies: Building on the model used to create the year's most popular Rookie Cards to date (Gridiron Gear), each rookie's card will spell out the words N-F-L-R-O-O-K-I-E-S and come serial-numbered to 80 or less.

Charter Class Cuts: This insert features autographs from the founding members of the Pro Football Hall of Fame's initial class of 1963 and come serial-numbered to 50 or less.

Historic Cuts: Highlighting historical world and sports figures, these authentic signature cards feature the likes of Thomas Edison and Mother Teresa.

Historic Cuts - Presidents: This insert highlights some of the most historic names in United States history. These signatures of our founding fathers are a piece of American history and come serial-numbered to 5 or less.

Super Bowls: Features autographs of some of the most memorable match-ups from the first 40 Super Bowls and are serial-numbered to 10 or less.

HOF Greatness Quad Signature Materials Prime: This salute to NFL Hall of Famers will be the ultimate piece for player collectors. Featuring FOUR prime swatches of material and an autograph, these cherished pieces are sequentially numbered to 25 or less.

Playoff National Treasures will go live January 31st with a suggested retail price of $500 per wooden box.

Donruss Playoff is a leading manufacturer of officially licensed sports trading cards under the Donruss, Playoff, Leaf, and Score brands. As the second oldest trading card company today, Donruss Playoff has established a well-deserved reputation in the realm of sports collectibles. Donruss Playoff is known for pioneering the rookie card phenomenon and manufacturing the finest, high-end and super high-end trading cards available at any price. For more information on this exciting program, log onto www.donruss.com.

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