Every year in conjunction with the NFLPA Rookie Premiere, Panini America officials work closely with the future NFL stars in attendance to produce a comprehensive Video News Release (or “VNR” as it’s known in mainstream media circles) chronicling the day’s events. Once the final cut of the VNR has been approved by the NFLPA, usually some time late Saturday night, it is distributed via satellite to any media outlets who want to use it.
Since the first satellite feed Sunday afternoon, this year’s VNR already has been picked up by more than 100 television stations who simply can’t wait to deliver coverage of their market’s top rookies producing their first Panini America NFL trading cards. This year, for the first time ever, we’re also making the VNR available to you in its entirety via the two special videos below.
Read more: The Official Blog of Panini America