A Memo to Readers of “The Knight’s Lance:” Your 2011-12 NBA Hoops Insert Set is Ready
February 22, 2012

It started way back in April, almost 10 months ago, with a simple post: “Collectors’ Choice: You Make the Call for a Special Insert in 2011-12 Hoops Basketball.” It was a post spurred by Panini America NBA Brand Manager David Porter, who asked whether or not readers of “The Knight’s Lance” might be interested in selecting an insert set for the product.

My response, quicker than electricity, was an adamant, over-the-top “absolutely.” In fact, I contended that you would be so interested that we should give you — the collective “Knight’s Lance” audience — complete autonomy over the set. And from there, “A Night to Remember” took on a life of its own.

Read more: The Official Blog of Panini America

0